Website Redesign Proposal · Kødbutikken.dk

Website Redesign Proposal · September 2026

En Kødbutik
Bygget til den Digitale Tidsalder

A complete WooCommerce redesign for Kødbutikken.dk — blending heritage craftsmanship with modern e-commerce to turn browsers into buyers.

Prepared for
Kødbutikken.dk
Prepared by
AuctionPlugin.net
Pages Designed
11 Screens
Confidential · For Ove at Kødbutikken

Overview

What's Inside

Section №
Site Audit — What We Found
7 issues identified across your current website
 01
Design Preview — 11 Screens
Full-resolution mockups for every key page
 02
Page Elements Explained
Every component, what it does, and why we added it
 03
Key Features — 10 Upgrades
Platform improvements included in this build
 04
Our Process — 4 Steps
How we work, from kickoff to launch
 05
Project Timeline
4-week delivery schedule with week-by-week milestones
 06
Deliverables — 21 Items
Everything included, listed explicitly
 07
Commercials & Payment
Fixed price, two milestones, no surprises
 08
Ongoing Support
Post-launch maintenance and training
 09
Terms & Conditions
Short, plain English — no surprises
 10

Section 01

Site Audit — What We Found

Our team reviewed Kødbutikken.dk and identified 7 issues that are costing you customers today. Here's what the site looks like, and what needs to change.

Issue 1 VISUAL
kødbutikken.dk
KØDBUTIKKEN
Generic stock banner image
Item
Item
Item
No Visual Brand Identity
Generic WooCommerce theme — no custom typography, colour palette, or imagery reflecting the quality of your product.
Issue 2 UX
kødbutikken.dk/shop
Showing 325 products
← No filters. No categories. Just a wall of products.
325 Products With No Navigation
Customers must scroll through all products with no filters, categories, or smart search — most leave immediately.
Issue 3 AUCTION
kødbutikken.dk/auctions
Current Auctions (24)
Oksekød — Entrecôte 500g
Ends: unknown
Lammekølle 1.2kg
Ends: unknown
← No countdown timer visible. No urgency.
Auction Page Lacks Urgency
24 live auction lots are buried with no countdown timers, no current bid display, no urgency to act now.
Issue 4 MOBILE
kødbutikken.dk — mobile
KØDBUTIKKEN ☰
← Table overflows screen →
Broken on Mobile
Tables overflow. Text too small to read. 60%+ of Danish shoppers browse on phone — this is a direct revenue loss.
Issue 5 CHECKOUT
kødbutikken.dk/checkout
Checkout
Billing details (long form)
← No MobilePay. No progress indicator.
Checkout Abandonment Risk
No MobilePay option (Denmark's dominant payment method). Long single-page checkout with no progress steps.
Issue 6 TRUST
kødbutikken.dk/product/…
Wagyu Entrecôte
kr 289
No description. No origin. No certifications.
Add to cart
No Product Storytelling
Products lack origin stories, provenance badges, certifications, and the narrative that justifies premium prices.
Issue 7 SEO
No SEO Foundation
Missing meta descriptions, no structured product data, no sitemap, and no local SEO signals for Danish search terms. You are invisible to new customers searching for "kvalitets kød" or "bestil oksekød online."

Section 02

Design Preview — 11 Screens

Full mockup designs for every key page. Each screen solves the issues above while building a cohesive brand experience.

🖥️ Open Full Mockups →
Screen 01
Homepage View →
Hero, featured products, live auction ticker, brand story strip.
kødbutikken.dk
KØDBUTIKKEN
ShopAuktionerOm OsKontakt
Kød af Højeste Kvalitet
Udvalgt fra de bedste avlere · Leveret til din dør
Shop Nu Se Auktioner
Udvalgte Produkter
🥩
Wagyu Entrecôte
kr 289
🍖
Lammekølle 1.2kg
kr 189
🥓
Håndskåret Bacon
kr 89
Live Auktioner
🥩
Côte de Boeuf
Bud: kr 340
⏱ 2t 14m
🍖
Vildsvin Ryg
Bud: kr 210
⏱ 5t 30m
KØDBUTIKKEN
Betingelser · Kontakt · CVR 12345678
Screen 02
Shop — Category Archive View →
Filtered product grid with sidebar categories and smart sort.
kødbutikken.dk/shop
KØDBUTIKKEN
ShopAuktioner
Kategori
Oksekød
Svinekød
Lammekød
Vildtkød
Fjerkræ
Pris
kr 0 — kr 500
Oksekød — 48 produkter
🥩
Ribeye 300g
kr 219
🥩
Mørbrad 400g
kr 249
🥩
Hakket Oksekød
kr 79
🥩
Brisket 1kg
kr 159
KØDBUTIKKEN
325 produkter · 5 kategorier
Screen 03
Product Detail Page View →
Gallery, origin story, provenance badges, add-to-cart, related products.
kødbutikken.dk/produkt/wagyu-entrecote
KØDBUTIKKEN
ShopAuktioner
🥩
Wagyu · A5 Grade
Entrecôte 300g
kr 289
🇩🇰 Dansk Opdrættet ✓ Slagtet
Tilføj til kurv
Screen 04
Auction Archive View →
Live countdown timers, current bids, urgency-driven grid layout.
kødbutikken.dk/auktioner
KØDBUTIKKEN
ShopAuktioner ●
24 Live Auktioner
● Live
🥩
Côte de Boeuf 800g
Nuværende bud: kr 340
⏱ 2 timer 14 min tilbage
Byd Nu →
🍖
Vildsvin Ryg 1.5kg
Nuværende bud: kr 210
⏱ 5 timer 30 min tilbage
Byd Nu →
Screen 05
Auction Detail View →
Live bid counter, bid history, proxy bidding, related lots.
kødbutikken.dk/auktion/cote-de-boeuf
KØDBUTIKKEN
ShopAuktioner
🥩
Côte de Boeuf — 800g
⏱ 02:14:33 tilbage
Nuv. bud
kr 340
Afgiv Bud
Seneste bud
jens@*** — kr 340 · 14 min siden
peter@*** — kr 310 · 28 min siden
Screen 06
Cart View →
Clear item list, quantity controls, order summary, upsell strip.
kødbutikken.dk/kurv
KØDBUTIKKEN
🛒 2 varer
🥩
Wagyu Entrecôte 300g
Antal: 1
kr 289
🍖
Lammekølle 1.2kg
Antal: 2
kr 378
Subtotalkr 667
LeveringGratis
Totalkr 667
Til Betaling →
Screen 07
Checkout View →
3-step progress, MobilePay, address autofill, order review.
kødbutikken.dk/betaling
KØDBUTIKKEN
1
2
3
Levering
Betaling
💳 Kort
📱 MobilePay
Screen 08
Om Os (About) View →
Brand story, team, values, certifications, provenance map.
kødbutikken.dk/om-os
KØDBUTIKKEN
Om Os
Håndværk siden 1987
Tre generationer af passion for kvalitetskød
35+
Års erfaring
325
Produkter
🇩🇰
Dansk oprindelse
Kødbutikken startede som en lille kødbutik i 1987. I dag leverer vi premium kød fra udvalgte danske avlere direkte til din dør.
KØDBUTIKKEN
CVR 12345678
Screen 09
My Account View →
Order history, active bids tracker, address book, wishlist.
kødbutikken.dk/min-konto
KØDBUTIKKEN
Hej, Ove 👋
Min Konto
Ordrer
Mine Bud
Adresser
Ønskeliste
Log ud
Seneste Ordrer
#ORD-1042 Leveret
Wagyu Entrecôte × 1 — kr 289
#ORD-1038 Sendt
Lammekølle × 2 — kr 378
KØDBUTIKKEN
Sikker login
Screen 10
Login View →
Split-panel: brand imagery left, clean login form right.
kødbutikken.dk/login
Velkommen tilbage
Log ind for at se dine ordrer og aktive bud.
🔒 Sikker forbindelse
Log ind
Log ind
Ikke registreret? Opret konto →
Screen 11
Registration View →
3-step progress, pre-filled validation, newsletter opt-in.
kødbutikken.dk/opret-konto
KØDBUTIKKEN
✓
2
3
Trin 2 — Adgangskode
✓
Stærk adgangskode
✓
Ja tak til nyheder og tilbud
Næste Trin →

Section 03

Page Elements Explained

Every component has a purpose. Here's what we built and exactly why.

Screen 01 — Homepage
ElementDescriptionWhy We Added It
Hero BannerFull-width cinematic image with headline overlayFirst impression drives trust. Premium imagery justifies premium prices.
Dual CTA"Shop Nu" (red) + "Se Auktioner" (gold) buttonsSeparates the two key revenue streams on first view.
Featured ProductsCurated 3-up grid of best-sellersSocial proof — shows what other customers are buying.
Live Auction Ticker2 live lots with countdown timers and current bidsCreates urgency and draws visitors into the auction system.
Brand Strip"Dansk Kvalitet · 35 Års Erfaring · 325 Produkter"Trust indicators visible without scrolling.
Screen 02 — Shop Archive
ElementDescriptionWhy We Added It
Category SidebarOksekød, Svinekød, Lammekød, Vildtkød, Fjerkræ filters325 products need structure. Sidebar lets customers find exactly what they want.
Price SliderInteractive kr range filterLets budget-conscious customers narrow instantly, reducing bounce.
Product CardsPhoto, name, price, "Tilføj til kurv"Clean grid increases scan-speed. One-click add-to-cart reduces friction.
Sort ControlsPopularity / Pris lav-høj / NyesteDifferent buyers shop differently — let them choose their mental model.
Screen 03 — Product Detail
ElementDescriptionWhy We Added It
Image GalleryMain photo + 3 thumbnail stripMeat is a sensory product. Multiple angles justify the price.
Provenance Badges"🇩🇰 Dansk Opdrættet" "Certificeret Slagtet"Danish buyers care deeply about local sourcing. Badges trigger trust instantly.
Origin Story2–3 sentences about the farm/producerNarrative sells premium. "Wagyu from Jutland farmer Lars" > "Wagyu beef".
Quantity Selector+/− stepper with weight variantsMeat buyers often buy in bulk — easy quantity editing increases AOV.
Related Products3 items from same categoryCross-sell to increase average order value.
Screen 04 — Auction Archive
ElementDescriptionWhy We Added It
Live IndicatorPulsing "● Live" badge in headerSignals real-time activity and urgency before the user even sees lots.
Countdown TimerPer-lot "X timer Y min tilbage" chipFOMO is the #1 auction conversion driver. Timer makes it real.
Current BidHighlighted in red per lotTransparent pricing builds trust and encourages competitive bidding.
"Byd Nu" CTADark button on every lot cardZero friction path from browse to bid.
Screen 05 — Auction Detail
ElementDescriptionWhy We Added It
Countdown ClockLive HH:MM:SS display in goldPsychological urgency that updates in real-time.
Bid HistoryLast 5 bids with anonymised usernames and timestampsSocial proof — seeing others bid triggers competitive instinct.
Proxy Bidding"Sæt max bud" auto-bidding fieldReduces friction for serious bidders who don't want to monitor constantly.
Related Lots3 similar current auctionsKeeps engaged bidders on the platform even if they lose.
Screens 06–11 — Cart, Checkout, About, Account, Login, Register
ElementDescriptionWhy We Added It
Cart Mini-SummaryInline order total with free shipping threshold"Add kr 33 for gratis levering" drives AOV increase on every order.
3-Step CheckoutLevering → Betaling → Bekræftelse progress barProgress visibility reduces abandonment. Customers know where they are.
MobilePay OptionOne-tap Danish mobile paymentMobilePay is used by 4.5M Danes. Not having it means losing mobile checkouts.
Brand Story PanelDark split-panel on Login/RegisterReinforces brand quality even at functional pages.
Password Strength MeterVisual bar + label (Svag/Stærk)Reduces support tickets and improves account security.
Active Bids TrackerTab in My Account showing live auctions the user is inCore feature for auction participation — drives repeat visits.

Section 04

10 Key Upgrades

Beyond the visual redesign, here are the platform-level improvements included in this build.

01
Custom WooCommerce Theme
Purpose-built theme for Kødbutikken — not a template. Every pixel reflects your brand.
02
Auction Pro Integration
Full Ultimate WooCommerce Auction Pro setup with live bidding, proxy bids, and auto-close.
03
Smart Category Navigation
Mega-menu with 5 meat categories, price filters, and quick-search for 325 products.
04
Mobile-First Responsive
Pixel-perfect on iPhone, Android, tablet, and desktop. Tested at 375px to 1440px.
05
MobilePay Checkout
Denmark's dominant payment method integrated as a first-class checkout option.
06
Product Provenance System
Origin badges, farm stories, and certification tags for premium product presentation.
07
Customer Account Portal
Order history, active bid tracker, address book, wishlist, and account settings.
08
SEO Foundation
Meta tags, structured data (Product schema), sitemap.xml, and Danish keyword optimisation.
09
Speed Optimisation
Image lazy-loading, CSS/JS minification, and caching for sub-2-second page loads.
10
Admin Dashboard Training
1-hour live training session so your team can manage products, auctions, and orders confidently.

Section 05

Our Process

Four clear steps from kickoff to launch. You'll always know where we are.

1
Discovery
Kickoff call, content audit, technical requirements, brand brief.
2
Design ✓
11 screen mockups delivered and approved. Already done — you're looking at them.
3
Build
WordPress theme development, WooCommerce setup, auction integration, migration.
4
Launch
QA, staging review, go-live, admin training, 30-day support.

Section 06

Project Timeline

Four weeks to a live, production-ready site. Week 1 is already complete.

01WEEK
✓ Done
Discovery & Design
✓ Site audit ✓ Brand brief ✓ 11 screen mockups ✓ Design system
02WEEK
Theme Build & WooCommerce Setup
WordPress theme development WooCommerce configuration Product category structure Homepage + Shop pages Product detail template
03WEEK
Auction System & Migration
Auction Pro plugin setup Auction pages design 325 product migration 24 auction lot migration MobilePay integration Account + checkout pages
04WEEK
QA, Launch & Training
Cross-browser testing Mobile QA SEO foundation Speed optimisation Staging sign-off Go-live Admin training session 30-day support begins

Section 07

21 Deliverables — Exactly What You Get

No vague promises. Here is every single item included in this project.

✓
Custom WordPress theme (full source code, you own it)
✓
Homepage — hero, featured products, auction ticker
✓
Shop archive page with sidebar filters
✓
Product detail page with gallery and provenance
✓
Auction archive with live countdown timers
✓
Auction detail with proxy bidding and bid history
✓
Cart page with order summary and upsell strip
✓
Checkout (3 steps) with MobilePay integration
✓
My Account — orders, bids, addresses, wishlist
✓
Login page — split panel brand design
✓
Registration — 3-step wizard with validation
✓
Om Os (About) page — brand story and team
✓
325 products migrated to new theme
✓
24 auction lots migrated and configured
✓
5 product categories with images and descriptions
✓
SEO: meta tags, Product schema, sitemap.xml
✓
Mobile responsive — all 11 pages tested
✓
Speed optimisation — target <2s page load
✓
Cross-browser QA (Chrome, Safari, Firefox)
✓
1-hour admin training session (Zoom)
✓
30 days post-launch bug-fix support

Section 08

Commercials & Payment

Transparent pricing. One fixed fee, no surprises, split into two manageable milestones.

Total Estimated Effort
64 hrs
Design + Build + QA + Launch
Hourly Rate
$45
Standard agency rate
Standard Total
$2,880
At full rate
Your Price
$1,999
Fixed. No hourly billing.
💰
You save $881 — that's 30% off the standard project rate. We're offering this because we believe in what Kødbutikken can become, and we want to build it with you.

Two-Milestone Payment Plan

Milestone 1 — Project Start
$1,000 USD
Design sign-off and project kick-off
Week 2 development begins
Full WordPress theme build
WooCommerce + Auction Pro setup
Pay $1,000 →
Milestone 2 — On Launch
$999 USD
Site live on your domain
All 325 products migrated
All 24 auctions migrated
Training session completed
Pay $999 →
What's not included
Premium photography, copywriting in Danish, paid plugins beyond Auction Pro, hosting fees, or work outside the 21 deliverables above. Any scope additions will be quoted separately before we begin.

Section 09

Ongoing Support

We don't disappear after launch. Here's what happens next.

🛡️
30-Day Bug Fix
Any bug reported within 30 days of launch is fixed at no charge. No questions asked.
🎓
Admin Training
1-hour Zoom session covering product management, auction creation, and order handling.
📞
Monthly Retainer
Optional $299/month for ongoing updates, new features, and priority support. Cancel anytime.

Section 10

Terms & Conditions

Short, plain English. No surprises.

This proposal covers the 21 deliverables listed in Section 07 only. Each page receives up to 2 rounds of revisions after the initial design is presented. Additional revisions are billed at $45/hr. Changes to scope that increase estimated effort by more than 10% will be quoted and approved before work begins.
Milestone 1 ($1,000) is due before work begins on Week 2. Milestone 2 ($999) is due on the day the site goes live. All payments via Stripe (card or bank transfer). Invoices are issued in USD. No refunds after Milestone 1 work has commenced, except in cases of project cancellation by AuctionPlugin.net.
Upon receipt of final payment, all custom code, design files, and assets created for this project transfer fully to Kødbutikken. You own it. We retain the right to reference the project in our portfolio unless you request otherwise in writing.
The 4-week timeline assumes timely feedback (within 48 hours of delivery) and access to your WordPress admin, hosting, and domain DNS. Delays caused by late feedback or missing access extend the timeline accordingly. We'll notify you immediately if any dependency is blocking progress.
This proposal and pricing are valid for 30 days from the date above. We're currently holding capacity for the Kødbutikken project — after 30 days, availability and pricing may change. Reply to confirm and we'll begin immediately.