Project Overview

Sunny Auction (sunnyauction.net) is a family-owned estate auction business operating in Las Vegas, Nevada under Sunny Transitions LLC. The client currently runs weekly catalogue-style auctions hosted on the HiBid third-party platform, with no dedicated branded website, no mobile-optimised experience, and no owned bidder account system.

The client requires a full website redesign and rebuild on WordPress + WooCommerce — 8 purpose-built pages designed to convert first-time visitors into registered bidders, establish brand trust, capture estate consignment leads, and give the business full ownership of its digital presence.

This proposal covers the complete scope of the redesign including UI/UX design for all 8 pages, WordPress theme development, WooCommerce configuration, auction-specific components (lot cards, countdown timers, bid panels), inner pages, authentication system, SEO, performance optimisation, and go-live deployment at sunnyauction.net.

Customer Requirements

8-Page Website on WordPress + WooCommerce

The following pages will be designed and developed:

  • Homepage — Hero with brand stats, live auction strip, featured lots grid (with countdown timers + bid count), How It Works mini-section, testimonials row, and estate consignment CTA banner.
  • Live Auctions — Category filter bar, sort controls (Ending Soonest / Newest / Most Bids), 5-column lot card grid with Day/Hr/Min/Sec countdown, bid count pill, estimate range, and Place Bid CTA.
  • Lot Detail — Photo gallery with lightbox, sticky bid panel (current bid, next minimum, countdown, Place Bid CTA, watchlist), lot details table (condition, dimensions, provenance, buyer’s premium), bid history, related lots, and terms accordion.
  • About Us — Brand story, animated stats counters (Years in Business, Estates Handled, Lots Sold, Satisfied Bidders), team section, Las Vegas service area map.
  • How It Works — 6-step bidder journey, bidding rules panel (increments, buyer’s premium, proxy bidding), pickup & payment info, consignor flow (3 steps), and 12-question FAQ accordion.
  • Contact Us — Tabbed form (Bidder Support / Consign Your Estate), contact info sidebar (702-606-1542), Google Maps embed.
  • Login — WooCommerce My Account page styled to brand, with register prompt sidebar.
  • Register — Registration form with password strength indicator, email opt-in checkbox, and “Why Register” benefits sidebar.

Technical Approach

WordPress Theme & WooCommerce
Custom child theme with design tokens (brand colors #0A47AF navy, #FCE300 gold; Cinzel headings, Open Sans body). Global header (logo, nav, search, login/bid badge) and footer (links, contact, social, newsletter). WooCommerce My Account, checkout flow, and bidder email notifications configured.

Lot Card Component
Reusable card: photo, category label, lot number badge, title, estimate range, current bid, bid count pill, Day/Hr/Min/Sec countdown timer, Place Bid CTA. Used across Homepage, Live Auctions, and Lot Detail related lots.

Countdown Timer
Live client-side countdown (Days / Hours / Min / Sec) displayed on all lot cards and inside the Lot Detail bid panel. Synced per product end date.

Bid Panel — Lot Detail
Sticky right-side panel: current high bid, estimate range, bid count, next minimum bid, countdown timer, Place Bid CTA, and watchlist heart icon. Stays visible while user scrolls the photo gallery and description.

WooCommerce My Account
Login, Register, Bid History, Watchlist, and Invoices — all styled to brand. Transactional email templates for registration confirmation, bid placed, and auction won.

SEO & Performance
Meta titles, descriptions, Open Graph tags, XML sitemap, and schema markup for auction items. Image compression, lazy loading, and caching configured. Target: under 3 seconds page load.

Responsive Layout
All 8 pages tested and optimised at desktop (1440px), tablet (768px), and mobile (375px). Cross-browser tested on Chrome, Safari, Firefox, and Edge.

Effort — Design & Development

Phase Description Hours
Phase 1 · Discovery & Strategy Kickoff call, content inventory, hosting setup, WooCommerce install, brand guide, site map 8 hrs
Phase 2 · UI/UX Design — All 8 Pages High-fidelity desktop + mobile mockups, component library, 2 revision rounds 15 hrs
Phase 3 · WordPress Theme & Global Components Custom child theme, header, footer, design tokens, plugin setup 12 hrs
Phase 4 · Core Auction Pages Homepage, Live Auctions, Lot Detail — full build with countdown timer + bid count 22 hrs
Phase 5 · Inner Pages + Auth System About, How It Works, Contact, Login, Register, email templates 18 hrs
Phase 6 · QA, Optimization & Launch Cross-browser QA, mobile testing, SEO setup, DNS cutover, go-live 10 hrs
Total 85 hrs

Deliverables

Full custom WordPress website on WooCommerce — 8 pages built to approved design mockup, countdown timers, bid count, WooCommerce My Account, transactional email templates, responsive layout (desktop/tablet/mobile), SEO setup, performance optimisation, cross-browser testing, deployed live at sunnyauction.net with SSL, post-launch handover documentation, and 45-day post-launch support.

Commercials & Payment
Total Estimated Effort 85 hours
Hourly Rate USD 45 / hour
Gross Total USD 3,825
Special Discount – USD 826
Final Project Cost USD 2,999

Payment Schedule

Milestone Amount Trigger
Milestone 1 — Advance Payment (this payment) $1,500 On project sign-off
Milestone 2 — Final Payment $1,499 Before start M2
Total $2,999