Project Overview

 

The Horse Bay is a premier equestrian marketplace that requires specialized on-page SEO to maintain its competitive edge. Our audit has identified several critical technical gaps—ranging from metadata deficiencies to structural header issues—that currently hinder the site’s ability to rank for high-value keywords like “Tennessee Walking Horse”.

The primary objective of this project is to align the website’s internal elements with Google’s latest ranking factors, doing the on-page optimizations that will improve the SEO score on both desktop and mobile while increasing organic visibility and user engagement.

 

Technical Issues & Fixes

 

1. Metadata & CTR Optimization

• • Title Tag Overhaul: Many pages have title tags that are too short and lack proper keyword optimization.

• Page Titles below 30 characters:

• • • https://thehorsebay.com/product/mercedes-2-kentucky-mountain-horse-for-sale/
    • https://thehorsebay.com/product/rascal-2-pony-for-sale/
    • https://thehorsebay.com/product/metallica-gypsy-cross-horse-for-sale/
    • https://thehorsebay.com/product/bets-fjord-draft-horse-for-sale/
    • https://thehorsebay.com/contact-us/
    • https://thehorsebay.com/product/hard-rock/
    • https://thehorsebay.com/product/oreo-2/
    • https://thehorsebay.com/product/cajun-pony/
    • https://thehorsebay.com/product/huckleberry-4-friesian-cross-horse-for-sale

 

• Pages that require Page Title Optimization – We will need to make modifications to the title and description. Here are some sample pages.
  • https://thehorsebay.com/product/rocco-2-friesian-horse-for-sale/
  • https://thehorsebay.com/product/cactus-friesian-pony-for-sale/
  • https://thehorsebay.com/product/gunner-7-tennessee-walking-horse-for-sale/
  • https://thehorsebay.com/product/frisco-paint-horse-for-sale/
  • https://thehorsebay.com/product/phoenix-2-morgan-quarter-horse-for-sale/
  • https://thehorsebay.com/product/einstein-appaloosa-horse-for-sale/
  • https://thehorsebay.com/product/sister-appaloosa-horse-for-sale/
  • https://thehorsebay.com/product/princess-5-gypsy-cross-horse-for-sale/
  • https://thehorsebay.com/product/ginger-4-missouri-foxtrotter-horse-for-sale/
  • https://thehorsebay.com/product/hondo-morgan-cross-horse-for-sale/
  • https://thehorsebay.com/product/clay-mule-for-sale/
• Each page should have a unique, 50–60 character title that clearly describes the content, includes the primary keyword, and adds the brand name “The Horse Bay” to improve visibility.
  • Here is one example of an error we got 

• Resolve problem of Duplicate Title tags

• • https://thehorsebay.com/types-of-horses-for-sale/kentucky-mountain-horses-for-sale/
  • https://thehorsebay.com/product/leroy/
  • https://thehorsebay.com/product/myimageisfancy-whim/
  • https://thehorsebay.com/product/einstein-appaloosa-horse-for-sale/
  • https://thehorsebay.com/product/sister-appaloosa-horse-for-sale/
  • https://thehorsebay.com/product/boomer-3-appaloosa-horse-for-sale/
  • https://thehorsebay.com/product/amir/

• Meta Description Repair: Several categories and product pages are missing meta descriptions, causing Google to auto-generate them.
• Snippet Improvement: Unique meta descriptions (150–160 characters) will be added to provide better context and improve CTR.

2. Content Hierarchy & Keyword Consistency

• Header Tag Correction: Multiple H1 tags are used on some pages, which confuses search engines about the main topic.
• Structural Alignment: We will ensure each page has only one H1, with supporting headings placed under H2 or H3 tags.
• Keyword Distribution: Primary keywords like “horses for sale,” “Tennessee Walking Horse,” and “black walking horse” will be naturally distributed across titles, H1s, and meta descriptions to strengthen relevance.

3. Image SEO & Accessibility

• Alt Text Implementation: Many images on the website lack alt attributes, which limits image SEO and accessibility.
  • Below are examples:
  • https://thehorsebay.com/wp-content/uploads/2026/01/Horse-For-Sale-175.jpg
  • https://thehorsebay.com/wp-content/uploads/2026/01/Horse-For-Sale-164.jpg
  • https://thehorsebay.com/wp-content/uploads/2026/01/Horse-For-Sale-181.jpg
  • https://thehorsebay.com/wp-content/uploads/2026/01/Horse-For-Sale-177.jpg
  • https://thehorsebay.com/wp-content/uploads/2026/01/Horse-For-Sale-173.jpg
  • https://thehorsebay.com/wp-content/uploads/2021/05/logo-mobile-v3-175×146.png
  • https://thehorsebay.com/wp-content/uploads/2026/01/Horse-For-Sale-171.jpg
  • https://thehorsebay.com/wp-content/uploads/2026/01/Horse-For-Sale-184.jpg
  • https://thehorsebay.com/wp-content/uploads/2022/10/Bullwinkle.jpg
  • https://thehorsebay.com/wp-content/uploads/2022/09/jack3-Tennessee-Walking-Horse-For-Sale.jpg
  • https://thehorsebay.com/wp-content/uploads/2021/09/Titan-2.jpg
  • https://thehorsebay.com/wp-content/uploads/2022/05/AD-WAY.jpg
• Search Understanding: We will add descriptive alt text to images (e.g., Horse-For-Sale-175.jpg) to help search engines understand and rank them.

4. Technical SEO & Indexing

• Structured Data (Schema): Important schema types such as Organization, FAQ, and Sitelinks Search Box are not currently implemented.
• Robots.txt Optimization: The current robots.txt file is not properly optimized, which may affect crawl efficiency and indexing. We will update it to allow important pages and include the sitemap reference.

Effort

• Effort = 50 Hours

Commercials

1. Project Cost

 

• • Total Cost
    • 50 hours x USD 25/hour = USD 1250

• Final Cost (After Discount)

• • USD 999

• Payment Mode:

• • Payment Link

1. Delivery Schedule

Milestone	Amount (in USD)	Estimated Delivery Date
Advance Payment	999	6th Feb 2026
Project Completion		9th March 2026
Total Amount	$999

 

Notes:

• Time estimates are approximate and may vary based on feedback or additional feature requests.

Important: Based on our development pipeline availability, we have the following dates available. Please note that these dates are available as of today and will change based on when the payment is made and our availability at that time.

 

$999.00 – Purchase Checkout Added to cart