Nitesh Singh

Nitesh Singh

18 Articles

Nitesh Singh is a software veteran, “micropreneur,” and the Founder of Inception Software LLP, the company behind Ultimate WooCommerce Auction PRO. With over 16 years of experience in software engineering, Nitesh has spent more than a decade dedicating his career to building specialized e-commerce tools for the global WordPress community.
After beginning his career developing enterprise-level web applications within multinational software firms, Nitesh turned his focus toward solo entrepreneurship. In 2014, recognizing a massive gap in active, dependable auction tools for WordPress, he engineered and launched his first free auction plugin.

As e-commerce shifted heavily toward standardizing stores on WooCommerce, Nitesh built the Ultimate WooCommerce Auction engine to help everyday shop owners run highly customized, secure bidding marketplaces directly from their dashboards. Nitesh’s deep technical expertise centers on the complex performance requirements of real-time bidding architectures, including automated proxy bidding, soft-close anti-sniping protection, and automated credit card debiting via payment gateways like Stripe.

Today, his software powers thousands of live auction sites globally, supporting industries from private collector marketplaces to scalable multi-vendor bidding platforms.

Most Recent Articles

Sealed Auction vs Open Bidding: Which is Better for Your Needs?

Sep 07, 2026 in

The right auction format depends on what you’re selling, who’s buying, and whether you want bidders seeing each other’s moves. Sealed auctions hide all bids until the end. Open bidding lets everyone see the competition in real time. One creates a level playing field. The other drives prices up through visible momentum. By the end […]

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eBay Alternatives: How to Run Your Own Auction Site

Aug 30, 2026 in

eBay takes a cut of nearly every sale, controls your listing format, and can suspend your account without much warning. If you’re tired of that, you can run your own auction site on WordPress and keep the fees, the data, and the rules for yourself. The fastest way to replace eBay is a self-hosted WordPress […]

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Proxy Bidding vs Manual Bidding: Which Is Best for Your Auction Site?

Aug 24, 2026 in

Proxy bidding lets your system place bids on a bidder’s behalf up to a max they set, while manual bidding means they type in every single bid themselves.   Based on what we’ve seen while working with Ultimate Auction Pro client sites, proxy bidding is generally a good fit for fundraiser and longer-running auctions. For […]

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WordPress Bidding Plugin: How to Let Users Bid on Products

Aug 22, 2026 in

A WordPress bidding plugin lets your customers place bids on products instead of just buying them outright, turning your store into an auction site. If you’re running an e-commerce site and want to increase engagement or test auction-style sales, you need the right plugin to handle automated bidding, bid notifications, and payment processing. Here’s what […]

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